Expert Google Business Profile optimisation that gets you in the Map Pack.
Your Google profile is the most powerful free marketing tool you own. We make it work properly — so the customers searching today end up calling you.
Why Google Business Profile optimisation beats every other marketing channel.
Google Business Profile optimisation is the single most important thing a local business can do online. Your profile shows up before your website, before your social media, before anything else — for every customer searching in your area right now. Get it right, and you dominate. Get it wrong, and you're invisible.
Most businesses set up their profile, fill in the basics, and then never touch it again. That's not Google Business Profile optimisation — that's a wasted asset. Google rewards businesses that post weekly, respond to reviews, add photos regularly, and answer customer questions. It's a living thing, and it needs maintenance.
Our Google Business Profile optimisation service handles the lot for you. We follow Google's official Business Profile guidelines, align with Federation of Small Businesses best practices, and work in line with UK government small business guidance. White-hat, sustainable, future-proof.
Read more about our team, learn how we combine GBP with local SEO, or check our case studies for real client results.
Everything our Google Business Profile optimisation service covers
No add-ons, no upsells. Every client gets the full system, every month, without exception.
Full profile setup & verification
We claim, verify, and properly set up every section of your Google Business Profile. Categories, services, hours, attributes, service areas — every field filled correctly to maximise visibility.
Weekly posts & photos
Google Business Profile optimisation only works if you stay active. We post fresh updates, offers, and photos every single week — keeping your profile high in the algorithm and engaging to searchers.
Review automation & responses
Every customer gets a review request after their job — automatically, by SMS or email. We respond to every review within 24 hours, in your tone of voice. Your review count compounds and your rating climbs.
Map Pack ranking work
The Map Pack drives the majority of clicks for local searches. Our Google Business Profile optimisation specifically targets those three coveted spots — through citations, NAP consistency, and proximity signals.
Q&A monitoring & seeding
The Q&A section on your profile is a goldmine most businesses ignore. We seed it with the questions your customers actually ask, answer them properly, and monitor for new ones in real time.
Monthly reporting
Plain-English reports showing what changed and why. Profile views, calls, direction requests, website clicks, review growth, ranking changes — every number tied directly back to booked jobs.
A different approach to Google Business Profile optimisation
Most agencies treat GBP as a one-time setup. We treat it like the full-time growth channel it actually is.
| What you get | Most agencies | FlowWorkspace |
|---|---|---|
| Profile setup | One-time, basic fields | Every field, every section |
| Weekly posts | Once or twice, then nothing | 52 weeks a year, no exceptions |
| Review requests | Manual, sporadic | Automated after every job |
| Review responses | Often missed for weeks | Within 24 hours, always |
| Citations & NAP | Inconsistent across web | Consistent on 50+ sources |
| Reporting | Vanity dashboards | Booked jobs only |
From profile audit to Map Pack #1
Profile audit
A full audit of your current profile, your competitors, and the gaps. We find every weakness before we fix them.
Full rebuild
Within 7 days your profile is fully optimised. Every field complete, photos uploaded, services mapped, posts scheduled.
Reviews & citations
Review automation goes live. Citations get built across UK directories. Every signal Google looks for, locked in.
Rank & maintain
By month two you're climbing. By month three you're in the Map Pack. We keep posting, responding, optimising forever.
What proper GBP work actually delivers
Map Pack visibility
The Map Pack drives most local search clicks. Our Google Business Profile optimisation gets you in — and keeps you there.
Direct calls & bookings
Customers tap "call" straight from your profile. No website detour, no friction. Just direct enquiries, every day.
Review reputation
More reviews, higher ratings, recent dates. Customers trust review counts before they read a single word.
What clients say about our GBP work
"The Google Business Profile optimisation was the game-changer. We went from page two to the top of the Map Pack in two months. Calls have tripled."
"I had no idea how powerful a Google profile could be. The reviews kept rolling in, the ranking climbed, and the bookings followed. Worth every penny."
"Proper Google Business Profile optimisation is what most agencies don't get right. FlowWorkspace nailed it from week one — Map Pack and all."
Common GBP questions
Ready to dominate the Map Pack?
Book a free 20-minute call. We'll audit your current Google Business Profile live and show you exactly what's holding you back — whether you work with us or not.
- Free with no obligation
- 20 minutes, no pitch
- You leave with a clear plan
Book your free 20-minute call
Pick a time that works. We'll do the prep — bring your questions and a coffee.